Legal
Privacy Policy
Last updated: 1 March 2025
This policy explains how Elmoria Financial Advisory (Pty) Ltd collects, uses, stores and protects your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA).
Who we are
Elmoria Financial Advisory (Pty) Ltd is the responsible party for the personal information described in this policy. Our details are set out in the table below.
Responsible party details
| Legal name | Elmoria Financial Advisory (Pty) Ltd |
|---|---|
| Legal form | Proprietary Limited (Pty) Ltd |
| Registered address | 84 Prince Alfred Street, Pelham, Pietermaritzburg, 3201, South Africa |
| Registration number | 5034542133 |
| VAT number | 4861298316 |
| Registrar | CIPC – Companies and Intellectual Property Commission |
| Telephone | +27 33 200 9072 |
| [email protected] |
Information we collect
We collect information you provide directly — such as your name, contact details and financial circumstances when you enquire or become a client — as well as technical information gathered automatically when you use our website, such as your IP address and browsing behaviour via cookies.
How we use your information
We use your information to respond to enquiries, provide and administer our advisory services, meet our legal and regulatory obligations, and, where you have agreed, to send you newsletters and relevant updates. We do not sell your personal information to third parties.
Lawful basis for processing
We process personal information where it is necessary to perform our services, to comply with a legal obligation, to pursue our legitimate business interests in a balanced way, or on the basis of your consent, which you may withdraw at any time.
Sharing your information
We may share information with product providers, administrators and professional advisors where necessary to deliver our services, and with regulators and authorities where required by law. All such parties are bound to protect your information.
How long we keep it
We retain personal information only as long as necessary for the purposes described, or as required by financial services legislation, after which it is securely destroyed or de-identified.
Your rights
Under POPIA you have the right to access the personal information we hold about you, to request correction or deletion, to object to certain processing, and to lodge a complaint with the Information Regulator of South Africa.
Cookies
Our website uses essential cookies to function and, with your consent, analytics and marketing cookies. You can manage your preferences through our cookie banner at any time.
Contact us
To exercise any of your rights or to ask about this policy, please contact us at [email protected] or +27 33 200 9072.